Segal’s Delicatessen, “where corned beef is king,” was one of several kosher delis that have existed on Hertel Avenue. This undated photograph shows the deli, in a space now occupied by Eyewear Unlimited, with its classic neon sign and retractable awning. Kaufman’s baked goods are on display in the window, and neon window signs advertise Iroquois and Genesee beers. The deli was as venerated an institution as the synagogue in American Jewish life, but experienced a decline after the 1950s as supermarkets cut into the deli business and ethnic Jews attained the means to decentralize from neighborhoods like North Buffalo to the suburbs.